20 VISION STATEMENTS THAT ACTUALLY INSPIRE (AND HOW YOURS CAN TOO)
- Wendy
- Oct 16
- 3 min read
There has long been a debate whether a company vision is simply a cheesy plaque on the wall, or a tool for real, positive behavioural change. Here are some of the most inspirational (and effective) vision statements from globally recognised organisations. Each one is short, sharp, and powerful enough to shape strategy and culture.
TESLA – To accelerate the world’s transition to sustainable energy.
NIKE – To bring inspiration and innovation to every athlete in the world. (If you have a body, you are an athlete.)
GOOGLE – To organise the world’s information and make it universally accessible and useful. LINKEDIN – Create economic opportunity for every member of the global workforce.
IKEA – To create a better everyday life for the many people.
APPLE – To make the best products on earth and to leave the world better than we found it. AMAZON – To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.
MICROSOFT – To help people and businesses throughout the world realize their full potential. META (FACEBOOK) – To give people the power to build community and bring the world closer together.
NETFLIX – Becoming the best global entertainment distribution service.
SPOTIFY – To be a cultural platform where professional creators can break free…
LEGO – A global force for Learning-through-Play.
ADOBE – Changing the world through digital experiences.
UBER – We ignite opportunity by setting the world in motion.
RED BULL – To inspire and empower people to push their limits – in sports, culture, and business.
SPACEX – To make humanity multiplanetary.
TED – Spread ideas.
SHOPIFY – To make commerce better for everyone.
SALESFORCE – “Providing organizations with the power to know.”
DISNEY – To entertain, inform and inspire people around the globe through the power of unparalleled storytelling. Notice how these aren’t corporate waffle. They’re clear, inclusive, and visionary enough to stretch across decades.
Why Vision Matters
A vision statement is more than branding, it:
■ Sets Direction – a true North that keeps leaders and teams aligned.
■ Drives Decisions – when faced with tough choices, the vision reminds you of what’s most important.
■ Builds Culture – people want to belong to something bigger than themselves. That’s why the best vision statements aren’t complicated. They don’t need jargon. They simply tell you where the organisation is heading – and why it matters.
Our Vision at ActionCOACH Business Coaching
At ActionCOACH, our vision has been the same for over 32 years:
“World Abundance Through Business Education.”
■ It’s not just a slogan – it’s a compass.
■ It enrols people into a community of business owners, coaches, and leaders who want to make a difference.
■ It inspires us every day to help entrepreneurs grow profitable businesses that work without them, freeing up time, creating jobs, and ultimately changing | lives.
■ It’s the reason why thousands of coaches and team members across the globe show up every day with passion. And it’s the reason why our clients – whether in KZN, southern Africa, Europe, the US, or beyond – can see their businesses as vehicles for something bigger.
The Takeaway
If your vision statement doesn’t make people sit up, smile, or feel proud – go back to the drawing board. Great vision statements are short. They’re bold. They enrol and inspire. And, as these examples prove, they can turn a business into a movement. So here’s the question: What is your vision? And does it make people want to follow you?
Need a Second Pair of Eyes?
If you want an assist, either acid-testing your existing vision, or crafting something new, I’d be happy to help. We offer a complimentary consult to business owners serious about building “legacy businesses” – operations that can outlive the owner.
Let’s explore what’s possible. To your success:
Trevor Clark
T: +27 (0) 31 266 2258
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