Elevating Durban: The Role of Major Sporting Events in Boosting Tourism

Russell Curtis discusses the vibrant tourism scene in Durban, highlighting the recent Sunshine Tour Championships and its alignment with the presidential working group on tourism. This group focuses on product development, marketing, and safety, aiming to enhance Durban's appeal. The DP World Tour Investec SA Open Golf Championship, a significant event, returned to Durban after years, showcasing the city's beauty to a global audience of 500 million homes. The success of the tournament, won by a local South African, underscores Durban's potential in sport tourism. Curtis emphasizes the importance of continued investment in tourism to elevate Durban's status as a premier destination.

Durban's Tourism Boost: The Impact of the Sunshine Tour - Russell Curtis and Gayle Adlam